Direct Channels


 
 
Concept Explanation
 

Direct Channels

Channels Of Distribution

There are two types of distribution channels and indirect channel.

Direct Channels  In this type of marketing, there is no middleman present between the producer and the consumer. The producers sell their goods directly to the consumers. There are two types of direct channels-the travelling salesperson and retail showrooms.

    The travelling salespersons are employed by the producers to contact the potential buyers. It is a form of direct selling. The salesperson goes to customers directly and tells them about social features of the product. Some large producers set up retail showrooms in order to sell their goods directly to the consumers. These may be factory outlets or company showrooms like Bata shoes, Maruti, automobiles etc

 
 


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